Are your marketing & communications driving impact?
Start with strategy and the impact will follow
Most mission-driven organizations are doing amazing work.
And . . . they could be even more impactful if they approached marketing and communications strategically.
We understand the challenges mission-driven organizations face from lack of brand recognition and program visibility to trouble developing partnerships and engaging donors.
We can help with strategy and tactics
-
Organizational Strategy & Planning
-
Communications Strategy & Planning
-
Branding & Storytelling
-
Materials, Websites & Videos
-
Grant Writing & Donor Communications
-
Staff Training & Coaching
See the results
-
Earned media to increase visibility
Worldreader sought to tell the stories of its impact in the Global South and the US to attract partnerships and funding.
Melanie oversaw a global media strategy that produced more than 42 media hits from 2019 - 2022, reaching an audience of over 500K. Outlets included The Hill, Forbes, Yahoo News, The Today Show and the The New York Times. Read that story.
-
Grassroots advocacy campaign to save lives
Melanie developed and led Tiny Hats for Tiny Babies, an integrated campaign that told the stories of preterm babies and their mothers in East Africa – raising awareness and mobilizing over 800 knitters across 6 countries to make baby hats for the prevention of hypothermia.
The team collected 16,000 hats (14 times the goal). Explore elements from the integrated advocacy campaign.
-
Crisis response campaign to keep children reading
In 2020, Melanie collaborated with other leaders at Worldreader to launch a crisis response to Covid-19 school closures. The team delivered a free reading app, BookSmart, to children in under-resourced communities.
Melanie led a marketing strategy that drove 40K new readers to the BookSmart app in two weeks. Explore elements of the integrated crisis response campaign.
-
Program communications to advocate for funding
After the first two years of research, UCSF’s Preterm Birth Initiative sought to communicate the Initiative’s impact to prominent funders – The Bill & Melinda Gates Foundation and Mark and Lynn Benioff.
This publication complemented a mid-project evaluation that assured the funders their investment was saving lives. Melanie project-managed, creative-directed and edited the publication.
Here’s what social sector leaders are saying